About Us

Expert, Certified
Salesforce Consulting

Since 2008

Who We Are

CRM Forge Solutions is the sister company of Marketing Automation Corp, founded in 2008 by Jordan Hellyer. Since then, we’ve grown into a full-service agency with a team of over 55 full-time employees, no outsourcing, just dedicated in-house expertise. Over the years, we’ve proudly served hundreds of clients across a wide range of industries, becoming a trusted one-stop shop for business solutions. 

At CRM Forge, we work with all major CRMs, with a strong focus on Salesforce. Our expertise spans strategic consulting, fully managed support, custom development, integrations, solution architecture, and end-to-end implementations, migrations, and mergers.

Key Certifications

Salesforce Crest Partner

As a 5-star Salesforce consultancy, we are proud of our long-standing partnerships. We are dedicated to providing clients with the highest calibre of strategy and support across a key Salesforce Products and beyond.

Our Team

At CRM Forge, our product is our people. Meet the outstanding individuals and consultants who make us, us!

Leadership

Jordan Hellyer

President

Katelyn Reischke Luby

Vice President

Department Heads

Allan Martinez

Salesforce Solutions Team Leader

Momsad Khan

Salesforce Solutions Team Leader

Zain Merchant

Head of Solutions Strategy

Kaitlyn Fazari

Creative Director

Nickaylia Dixon

Head of People & Administrative Operations

Mithra Seifi

Director of Operations

Team Members

Jordan Hellyer

President

Jordan started his career at big-ticket ad agencies in Toronto, before deciding to go the entrepreneurial route and start his own company in 2008. He has been named one of the Top 4 Young Marketers in Canada by Notable.ca, and has spoken at a variety of conferences on digital marketing.

Outside of the business realm, Jordan is very involved in the not-for-profit space. He is a director of the Audrey S. Hellyer Charitable Foundation, and has been hands-on on a variety of different charitable initiatives in the last few years. Jordan was proud to be recognized as an “outstanding volunteer” by the Province of Ontario.

In his spare time, he enjoys adventures with his wife and two young children. He’s an avid skier and reader, a big fan of films, music, and theatre, and a frequent (though average) golfer—though he excels at enjoying post-golf beers.

Katelyn Reischke Luby

Vice President

Coming from an education in neuro-psychology, Katelyn has always been deeply interested in understanding how people think– which has served her well in a career in Marketing. With an equal love for number-crunching, people-coaching, process development, and creative design, Katelyn thrives at finding areas for improvement and pursuing them.

Outside of CRM Forge, Katelyn is a toddler mom, avid reader, enthusiastic traveler, and meandering creative.