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Salesforce Data 360 – Unify Your Data, Elevate Your Customer Experience

From data silos to real-time activation: make all your customer information work smarter

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In a business world where every interaction matters across channels, devices and journeys, simply collecting data isn’t enough. You need to connect, understand, and activate it — and that’s where Salesforce Data 360 enters the stage. Combined with the consulting expertise of Marketing Automation Canada, you can turn fragmented data into connected insights and truly meaningful customer experiences.

How our agency supports you

At CRM Forge, we specialise in helping businesses succeed with Salesforce Data 360 — from strategy through execution and ongoing optimisation.

Our Service Offering

Our service can be structured into phases, adapted to your maturity, objectives and budget:

Discovery & Strategy

  • Audit your current data ecosystem: sources, silos, quality, identity strategy, systems in use.
  • Define strategic business use-cases: e.g., unified customer view, real-time engagement, retention, cross-sell, service enhancement.
  • Map the data journey: what sources, what ingestion, what modelling, what activation channels.
  • Set measurable business goals and KPIs linked to Data 360 deployment.

Implementation & Setup

  • Configure your Data 360 environment: ingestion pipelines, data model design, identity resolution rules, unified profiles.
  • Build data harmonisation and modelling: map sources, clean/transform data, define schemas, match and reconcile identities.
  • Integrate with other systems: CRM (e.g., Salesforce CRM), marketing automation, service systems, commerce platforms.
  • Activate governance: privacy/consent management, security policies, data usage framework.

Activation & Channel Enablement

  • Enable audience segmentation and activation: create segments, scores, trigger mechanisms, integrate with activation platforms (marketing cloud, service cloud, ad platforms).
  • Build dynamic insights: calculated metrics (e.g., lifetime value, churn risk, engagement score) from unified data.
  • Support real-time workflows: when a customer browses, purchases, or engages — you respond accordingly.

Training, Launch & Operations

  • Train your internal teams: admin, analytics, marketers, service teams on how to use Data 360, segment, activate, operate.
  • Launch your first use-cases: support a smooth go-live, monitor results, refine early deployment.
  • Build operational processes: data-ops, governance, iterative improvement, change-management.

Optimization & Growth

  • Monitor performance of key use-cases: conversion uplift, retention improvement, cost reduction, speed of activation.
  • Refine data model, add new sources, extend activation channels, incorporate advanced analytics/AI.
  • Expand scope: new business lines, new geographies, new customer segments.
  • Provide ongoing support and roadmap for future use-cases as your data maturity grows.
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Typical use-cases we deliver

Customer 360 for Marketing and Service

Build unified profiles combining CRM, web/app activity, support cases, and purchases so marketing, service, and sales all operate from the same data.

Real-time personalised engagement
When a customer visits your website, uses your app, or contacts support — trigger relevant messages, offers or service actions in real time.
Segmentation and Scoring

Create high-value segments (e.g., high-LTV customers, dormant re-engagement), compute scores and push to activation channels.

Account-based marketing and B2B use-cases

Enable profile and account-level unity for B2B marketing and sales alignment.

Analytics & AI-ready data foundation

Prepare your data ecosystem for next-gen analytics, ML-based predictions, AI agents — Data 360 serves as that foundation.

Governance and privacy readiness

Ensure your data is well-managed, secure and compliant — set the stage for sustainable data operations.

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Why work with us at CRM Forge

We bring strategic depth: We don’t just set up technology — we align your data initiative with business outcomes, customer experience goals and operational readiness.

We deliver end-to-end capability: From data ingestion, modelling and identity resolution to activation, analytics and optimisation.

We ensure ecosystem integration: Data 360 works best when integrated with other Salesforce clouds (CRM, Service, Marketing, Commerce) and your wider data stack — we help with that.

We emphasise sustainable operations: We train your team, build governance, and embed processes so you’re not dependent on external agencies indefinitely.

We focus on outcomes: More relevant engagement, faster time to value, improved ROI — not just installing software.

Ready to unlock the power of your customer data?

If you’re ready to harness Salesforce Data 360 to unify your data, personalise your experiences and drive growth — we’d love to talk.

Book Your Free Consultation

Reach out to us for a free consultation to explore:

Your current data maturity and readiness for Data 360

Which use-cases will deliver the most value for you

A roadmap for implementation, activation and measurable ROI

Let’s build a data foundation that powers meaningful, personalised experiences — because every interaction counts.