Quarter after quarter, the same story plays out: leadership wants double-digit growth, yet most pipelines stall through Month 3 and reps scramble to explain the gap.
Sound familiar? You’re not alone. Roughly two-thirds of enterprise sellers already expect to miss quota this year.
But here’s the upside: the very trends squeezing your numbers (AI-savvy buyers, longer approval chains, budget headwinds) also hand you smarter tools and clearer data than we’ve ever had.
At CRM Forge, we want you to sell more in 2025. Keep reading to discover our expert Salesforce-powered sales tips. No theory, just tactics that sharpen forecasts, speed deals, and align every team.
Even the best sellers admit conditions are brutal: 53% say it’s harder to sell than just a year ago.
Pipeline gaps widen early.
CFOs demand proof at every stage.
Reps bounce between five different apps, trying to keep up.
But Here’s Why It’s Still Important to Sell:
- Extra revenue funds product R&D and new-market forays.
- Strong sales lighten the load of fixed costs when headwinds hit.
- Consistent growth tells investors and customers you deliver real value.
Quarterly targets only motivate your team when everyone trusts the math behind them.
Start by blending inputs (calls, demos, emails, etc.) with outcomes such as win rate and revenue inside one CRM view.
When a rep’s activity is strong while bookings lag, you can zero in on a leaky stage instead of guessing.
Before leadership locks in quotas, run Einstein Forecasting to see whether pipeline velocity actually supports the number. If the AI spots a shortfall, you can fill gaps with focused campaigns rather than explaining a miss later.
Once goals are live, dashboards should work like air traffic control:
- Executives watch run-rate, forecast risk, and the handful of deals that will swing the quarter.
- Front-line managers track stage-by-stage conversion, stalled opportunities, and rep productivity trends.
- Reps get a rolling “next-best action” list, so they spend less time planning and more time selling.
Enterprise buyers still ask, “What’s in it for me?” and they decide fast.
Pair AI call transcripts with support-ticket themes to surface real pain points (think “integration timeline” or “budget freeze”).
Then translate each feature into a business outcome:
- Revenue gains when analytics flag at-risk deals early.
- Efficiency climbs when quote prep drops from three hours to 15 minutes.
- Risk shrinks when pre-built compliance templates shave weeks off audits. Share these outcomes in the prospect’s language.
B2B buyers expect B2C-level convenience: flexible billing, fast approvals, zero-guesswork pricing. Offer annual, quarterly, or usage-based invoices through Salesforce Billing. Support multi-currency quotes so global units don’t stall in procurement.
Inside CPQ, rebuild scenarios on a live screen share so price talks become problem-solving sessions. While you’re at it, boost deal size without extra chase-work:
- Pure bundles (a core platform plus exclusive analytics) encourage all-in adoption.
- Mixed bundles give a “buy five modules for the price of four” nudge, saving the buyer money and lifting ARR.
- Referral programs turn delighted customers into a warm-lead machine with one-click links that drop directly into Salesforce and alert account execs.
Coach With AI, Predict With Precision
Training isn’t an onboarding checkbox. It’s a revenue multiplier.
Use rep dashboards to spot where each seller slips (discovery, proposal, close) and coach there, not everywhere.
Agentforce can roleplay a skeptical CFO at 8 a.m. and a security lead at 8 p.m., then score objection handling so reps sharpen before they hit a live call.
Meanwhile, keep a pulse on pipeline health with Einstein Opportunity Scoring: when exec engagement lags or email silence stretches beyond 14 days, the AI flags the deal long before an end-of-quarter scramble.
Great sales teams treat every process like software in beta.
After each won or lost deal, capture why.
Funnel that intelligence to product for roadmap tweaks and to marketing for sharper messaging. Quarterly surveys surface bottlenecks before they snowball (Ex. Slow approvals and missing collateral).
Cross-functional dashboards help marketing see which campaigns actually close and help Customer Success prep for what sales promised.
Pair that culture with modern automation, such as Slack Sales Elevate for real-time deal alerts, Einstein GPT for draft follow-ups, and Salesforce Maps for territory balance. Then, your team will spend more time in front of customers than inside admin screens.
When negotiations arrive, engage the true economic buyer early, trade concessions for multi-year commitments or public case studies, and confirm price is the last hurdle before you budge.
Finish by reviewing territories annually. Reallocating headcount before whitespace becomes competitor turf keeps every market covered and every rep energized.
The net effect: goals grounded in data, deals that move faster, and a revenue engine that improves a little every single week, which is exactly what you need to win in 2025.
CRM Forge is here to turn all these concepts into a real action plan. Our Salesforce-certified consultants design, build, and optimize your entire revenue stack, so your team spends less time on admin and more time closing deals.
When you work with us, you can expect:
- Tailored Game Plans: Your targets become crystal-clear KPIs, automated workflows, and dashboards executives love.
- Smooth Deployments: Migrations, integrations, and custom builds without derailing day-to-day selling.
- People-First Enablement: Role-based training, change-management support, and coaching that sticks.
- Continuous Optimization: Quarterly health checks and data-backed tweaks turn your CRM into a growth engine.
Contact us for a consultation, and we’ll help you turn missed quotas into predictable wins.
